The Kitchen Muse

Brand Partner: Miele
Media Partner: ELLE DECOR
Our Role: Campaign concepting, integrated strategy, experiential execution, partner management, and end-to-end production oversight

Overview: The Kitchen Muse was a multi-phase, 360° campaign that positioned the kitchen as a creative canvas — where design, culinary artistry, and culture intersect. Built from concept through execution, the campaign blended editorial storytelling, experiential programming, and premium partnerships into a cohesive brand platform.

The Approach

• Original campaign concept and narrative

• Custom, art-forward sculptural kitchen installation

• Curated intimate dinners and multiple programming touchpoints

• Led cross-functional teams across brand, editorial, PR, and production

• Developed high-impact content concepts to extend the campaign beyond the live experience